PLAY YOUR WAY™
As global leaders in video gaming accessories, we take our responsibility to provide well designed and affordable products very seriously. Our passion is gaming, and our mission is to bring gamers of all levels memorable experiences that enhance the fun and excitement of gaming.
POWERA HISTORY
1984Parent Company, BDA LLC founded
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1992BDA partners with Nintendo of America to supply promotional products
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1999BDA lands first license from Nintendo
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2007BDA Opens EU Office
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2009PowerA founded
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2009PowerA earns licenses from Xbox and PlayStation
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2013PowerA launches MOGA line of mobile gaming accessories
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2017PowerA launches FUSION premium gaming accessories
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2020PowerA acquires LucidSound
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2020PowerA acquired by ACCO Brands Corporation
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PLAY YOUR WAY™
As global leaders in video gaming accessories, we take our responsibility to provide well designed and affordable products very seriously. Our passion is gaming, and our mission is to bring gamers of all levels memorable experiences that enhance the fun and excitement of gaming.
PowerA at PAX Australia 2024
Experience the latest PowerA video gaming accessories at PAX Aus.
Our History
1984
![](http://www.powera.com.au/cdn/shop/files/BDA_Logo.jpg?v=1692950216&width=1)
Parent Company BDA LLC formed
Formation
1992
![](http://www.powera.com.au/cdn/shop/files/Nintendo_red_logo_svg.png?v=1692950822&width=1)
BDA partners with Nintendo of America to supply promotional products
Partnership
1999
![](http://www.powera.com.au/cdn/shop/files/4074674c-ad77-412d-aafe-6d276b3cacda-profile_image-300x300.png?v=1692950687&width=1)
BDA lands first license from Nintendo
License
2007
![](http://www.powera.com.au/cdn/shop/files/european-union.png?v=1692951311&width=1)
BDA Opens EU Office
Europe
2009
![](http://www.powera.com.au/cdn/shop/files/PowerA-logo.png?v=1691455556&width=1)
PowerA founded
PowerA
2009
![](http://www.powera.com.au/cdn/shop/files/PlayStation-vs-Xbox-1.jpg?v=1692951797&width=1)
PowerA earns licenses from Xbox and PlayStation
Licenses
2013
![](http://www.powera.com.au/cdn/shop/files/mogamobile.jpg?v=1691710843&width=1)
PowerA launches MOGA line of mobile gaming accessories
MOGA
2017
![](http://www.powera.com.au/cdn/shop/files/fusion_storytelling-hero-banner_1920x450_1625879104_695b3236-970e-4616-9ca6-9625cdbcbe3a.jpg?v=1691714066&width=1)
PowerA launches FUSION premium gaming accessories
Fusion
2020
PowerA acquires LucidSound
LucidSound
2020
![](http://www.powera.com.au/cdn/shop/files/Licensee-Logo-1.png?v=1692952902&width=1)